While choosing a web host should be done with great care, the way the website is managed will also play a crucial role in determining how useful it turns out to be. As a business owner, you have the option of managing the site yourself or letting the web host do so. Given these choices, what makes some business owners prefer managed hosting?
A provider of web hosting services is a professional who is fully dedicated to providing these services 24/7. There are many issues that need to be addressed as emergencies which the business owner might not have the expertise to deal with. Some companies handle such issues using their IT departments but it is not always the best option.
The staff in a company’s IT department are usually well-paid pros whose services can be used in more meaningful ways rather than keep them busy just watching the functioning of the server. Outsourcing this function releases such staff for more beneficial jobs.
Managed services come at a price but it is usually a small price to pay when you consider the other savings you will make. Were you to negotiate for bandwidth as an individual, you’ll discover that you’ll pay much higher than the provider of web hosting services who is able to negotiate for more competitive rates because of making bulk purchases. The same will happen when you buy hardware parts and software as well as server space. In the final analysis, the savings you make when your serve is managed by a pro far outweigh the costs of self-managing.
Web hosting comes with a host of security issues that could be beyond the control of your IT staff. However dedicated your staff might be, they might not be in a position to understand all the latest security issues and threats. A pro that does this all the time is in touch with all such threats and issues and is usually on the lookout for them. What this means is that such a professional will guarantee that your system will operate free of security risks making it more reliable and profitable.
Once you can confirm without a doubt that the provider of your web hosting services will provide support 24/7, it will prove prudent to let the provider also manage the hosting. Should something go wrong (as usually happens) you can count on the services of the dedicated pro to solve such problems before they negatively affect your business.
While some companies achieve great success with their pay per click (PPC) campaigns, some only report dismal results. This is really regrettable especially when you remember that any PPC campaign costs both time and money. Why do some companies fail while others report resounding success?
A PPC campaign is doomed to fail if the quality of the ads is not good enough. Just as you make great efforts to create outstanding content for your website, you should put equally great efforts in the creation of your ad. Since your competitors could be running similar ads, it is important that your ad stands out from the crowd otherwise there will be nothing to entice people to click on it. A good quality ad will be professionally designed and will address the specific needs of potential customers. For this reason, ads that contain misspellings and jargon are unlikely to be helpful to your campaign.
To encourage people to click on their ads, some companies create enticing subject lines which make promises that cannot be fulfilled. This is certain to make a PPC campaign for several reasons. For one, the people who click on your ad are unlikely to convert because you are unable to deliver what you promised. In that case, the clicks cost you money and give you nothing in return. Secondly, it is important to remember that your ads are monitored and misleading ads could earn you the wrath of Google who will then remove them.
Overbidding on keywords
To make your PPC budget manageable, it is important to only bid on the keywords that are likely to bear fruit. At the beginning of a campaign, it might be impossible to tell exactly what those keywords are but this should become clearer as the campaign progresses. Some companies solve this problem by bidding on several keywords at the start and, one discovering the keywords that are bringing conversions, adjust their budgets and hence only concentrate on the keywords that perform.
Failure to measure performance
For a PPC campaign to be successful, the company has to constantly collect analytics to show it the direction in which the campaign is headed. Failure to use analytics might mean that the company will continue spending money on keywords that are not in any way aiding the campaign.
Apart from activities on the company website, it is also important to find out how a PPC campaign could be impacting other areas of the business. Has it, for instance, led to more phone calls or in-store visits? Such details will help provide guidance for future marketing efforts.
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